As the main event draws near, final preparations for auction day are underway. In the 24 hours preceding the Auction, your sales agent will be working to identify genuine bidders from the campaign and obtaining their final feedback on price.
Could Valentine’s Day actually come from a pagan festival that looks a lot like primitive Tinder? Can the real St. Valentine please stand up? When did Valentine’s Day 2.0 take over our luxury income?
When you zoom out and look at a holiday like Valentine’s Day – one can’t help but wonder about the path that led humankind to forking out $120 for a bunch of flowers? Seriously, if the best things in life are free, then Valentine’s Day ain’t one of life’s best things. Although we have heard the legend of St. Valentine, we hit up History.com to try and get some answers…and the source of this holiday isn’t as straight cut as we first thought.
It seems that the stars have aligned to create the ultimate seller’s market. Limited supply of houses is pushing prices higher while new affordability data explains why buyers are competing for property with such spirit and fervour.
The campaign between marketing launch and auction date can have a critical impact on price. While we sometimes see headlines such as “property sold in three days”, the auction method can deliberately slow the sales process down to capture the depth and breadth of the market, driving prices higher.